NSSF HI innovator awards

Masikalan proudly crafts premium wines, cosmetics, hair care, baby care, and skin care products. Our commitment to quality and innovation has been honored with the prestigious NSSF Hi Innovator Award, a milestone that highlights our excellence and leadership in creating trusted products for every home.

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As a high-achieving student

As a high-achieving student, I consistently excelled in academics, earning top honors in my high school and district. This academic prowess earned me a spot at Makerere University, where I pursued a Bachelor's degree in Development Economics and later a Master's degree in Economic Policy Management. By age 22, I had completed both degrees, showcasing my dedication and intellectual curiosity.

However, transitioning into the job market presented unexpected challenges. Despite ranking 8th in a marathon fitness test for an Internal Affairs position, I never received a callback. A conversation with the Country Director of Toyota Uganda revealed that my Master's degree, youthful energy, and lack of work experience made me an unsuitable candidate. Though disheartening, this experience sparked a new path.

I returned to my village and began volunteering at my father's apple orchard, where I witnessed significant fruit wastage due to minor imperfections. This sparked an innovative idea: utilizing imperfect fruits to create value-added products. I learned to craft wine from apples and later from grapes sourced from Mbarara. Today, I travel from farm to farm, purchasing produce that cannot be sold on the local market and transforming it into high-quality, antioxidant-rich products, wine, cosmetics and skin care products, laundry products, baby care products, hair care products and above all, leather from cow hides.

Iam also into renewable energy turning cow dung into biomass, I believe that no resource should be wasted. Iam now training and mentoring different women and empowering them with different skills, so that they can become job creators instead of job seekers My business, Masikalan Wine, has experienced remarkable growth, employing 17 staff members and obtaining UNBS certification. I've also won the NSSF and Mastercard Hi Innovator Women Accelerator Programme as the best female entrepreneur and mentored under Stanford University's entrepreneurship program some entrepreneurs based in Uganda.

This diversification enhances our market presence and contributes to reducing waste and promoting sustainability. I'm grateful for opportunities like the Intra-African Trade Fair (IATF) 2025, which has provided a platform to connect with professionals and gain insights into collaboration, innovative thinking, and effective branding.

With a strong entrepreneurial spirit and innovative products, I'm excited to bring Masikalan Wine to the world market. My goals are to
1. Establish a strong presence, introducing Masikalan products to the global consumers and showcasing their quality and uniqueness.
2. Create jobs, hiring local talent and contributing to the global economy.
3. Build partnerships, collaborating with distributors, retailers, and stakeholders.
4. Share Ugandan culture, promoting the rich cultural heritage of Uganda through our products and brand story.